The Electronic Entertainment Exhibition is the gaming industry’s big annual showcase event and it just wrapped up on June 15th. This trade show, which has been running since 1995, is better known as E3. This year marked an historic change in the events format, because for the first time ever, tickets were available to the general public, so gamers got to shoulder up to industry insiders and catch all the latest developments.
What is E3?
This is the major annual convention of the games industry and it organized by the Entertainment Software Association. The ESA represent the US games industry. However, games producers from all over the world make sure that they attend the event so they can grab the attention of the key American games market.
E3 2017 Location
The expo ran from June 13 to June 15 and the open invitation to the gamers of the world was a big risk. Sizing the right venue for large crowds is a complicated task, and the Los Angeles Convention Center was chosen for its acres of indoor space. In all, 15,000 members of the public turned up to be the first to know all of the highly anticipates e3 announcements, see demos and get their hands on the newest game releases. The extra crowds added to the jostle and buzz of one of the world’s key entertainment industry expos. In all, 68,400 people walked through the gates during the three days of the event – not to mention countless gamers logging in to catch the e3 live stream, getting news and announcements as they happen.
E3 2017 Lineup
The convention is used to launch major new games releases. Games played on consoles, PCs and online area all featured at this huge event. Activision, Ubisoft, 505 Games, 11 Bit Studios, AK Racing, and Epic Games will all be there. Big hitters, such a Nintendo, Sony, WB Interactive Games, Sega, and Microsoft will also be there flexing their marketing muscles. However, the event gives innovative entertainment companies the chance to grab attention, no matter how small they are, so the big games corporations didn’t get all of the press attention to themselves.
Not all of the games revealed at the expo are actually available right now. Games producers put together demos and trailers to draw attention to the new games that they have coming up in the pipeline over the forthcoming year. So, it is important to keep track of which games are ready for release, and which are still at the concept phase.
E3 Press Conference: The Consoles
Sony’s E3 Conference Announcements
Despite having no new falgship machine to inveil, Sony created several events to draw in the crowds. As well as their main press conference that featured trailers of their newest releases, the company put out a series of pre-announcements to generate a build up of interest.
One of the company’s pre-show events included the game reveal of Knack 2. A new game for PS4 and PS Vita, called Undertale, was also featured in the pre-show.
Announcements of release dates for Grand Turismo Sport, Matterfall, and Hidden Agenda also created a buzz at the pre-show.
The main Sony event was the press conference, which featured video presentation of the studio’s big games releases. These included Unchartered: The Lost Legacy, Spiderman, and God of War.
The expo is all about generating sales, so the company puts a lot of effort into the production of the trailers that it shows at its press conference. Gamers and industry influencers got to see trailers for Horizon Zero Dawn: The Frozen Wilds, Days Gone, Monster Hunter World, Marvel vs. Capcom Infinite, Call of Duty: WW2, The Elder Scrolls V: Skyrim, Detroit: Become Human, Destiny 2, and Shadow of the Colossus.
Nintendo’ E3 Conference Announcements
The main thrust of Nintendo’s presentation at E3 this year was to promote its new Switch console. No one would be interested in taking on this new gadget if there weren’t any games available for it, so the Nintendo press conference focused on a breeze-through list of the games that are all ready for the new platform. These Switch-active games include the crowd pleasers, Super Mario Odyssey and Rocket League.
Naturally, Pokemon featured heavily in the Nintendo presentation, with an attempt to lead the tens of millions of Pokemon players over to the Switch platform. New e3 games that were announced for Nintendo consoles included Metroid Prime 4.
Microsoft’ E3 Conference Announcements
Like Nintendo, Microsoft has a new console that it wants the world to know about. Originally called the Xbox Scorpio, this new addition to the Xbox family finally got released as the Xbox One X. With so much time and effort dedicated to this new platform, the company left little room for game announcements, which ended up being compressed into what can only be described as a drive-by montage.
Ubisoft’s Assassin’s Creed Origins appeared in the Microsoft games line up, which mostly featured 4K upgrades for well-known games. These ultra high def revamps include Minecraft, Crackdown 3, and Forza Motorsport 7.
New games include Cuphead, which will be in the stores on September 29, Middle-earth: Shadow of War, and Anthem.
E3 Game Announcements
Ubisoft’s E3 Conference Announcements
With no hardware to sell, Ubisoft was able to use its place in the spotlight to focus on games. The company has a strong pipeline of upcoming releases, which include the much-awaited Far Cry 5.
The Ubisoft crew has been roped in by Nintendo as part of that company’s big push to get new games for its Switch platform. The feature Ubisoft presentation for Switch is a Rabbids Kingdom Battle version that has Nintendo’s famous Mario in it. That game will launch August 29.
Just a month after the Mario and Rabbids blend gets its release, you can expect queues to form for Ubisoft’s Assassin’s Creed Origin, which will hit the shelves on October 27.
The big buzz at the Ubisoft meeting was the announcement that they are finally working on Beyond Good and Evil 2. The company didn’t give a release date, but the game’s development is far enough along for them to present a trailer for it.
Bethesda’s E3 Conference Announcements
Elder Scrolls: Skyrim, which was featured at the Nintendo press conference, is actually a Bethesda production, so the company gave that game a second boost by featuring it in their presentation as well. The new game is specifically designed for the controls that are unique to the Nintendo Switch.
Both DOOM and Fallout 4 are getting virtual reality makeovers. The company announced that these VR versions will be available later this year.
The Evil Within 2 was revealed at the presentation, with a release date of October 13. The company also introduced to the world a new character for its Quake Champions line up and featured a trailer for a Nazi resistance game, called Wolfenstein II.
EA’s E3 Conference Announcements
Anthem got a reveal at the Microsoft press conference, and a second outing at the EA Games event.
Battlefield 1 was also a big feature of the EA presentation, with a release of new downloadable content to expand the game — that will be available in September and includes the Women’s Battalion of Death.
EA takes the fight into space with its new battle game, Star Wars: Battlefront 2.
EA is probably best known for its sports franchises, and that division was well represented at this year’s conference. The company has a new release of FIFA 18, which will be available from September 29, including a version for the Nintendo Switch. A new version of Madden NFL 18 was also featured at the presentation, and the company exhibited trailers for its NBA Live 18, which will hit the stores in August.
If all of that virtual running around seems tiring, you might prefer to pit your wits against the world in EA’s new jailbreak game, called A Way Out. This one won’t be available to the public until early 2018.
The ESA runs a website for the E3 conference and you can catch up with more recordings of each major games producer’s presentation. You can also catch more E3 games trailers by checking into YouTube — just enter “E3 trailer” in the search box to get a full list of all the new games that are coming up over the next year.
E3 comes but once a year, so you can bet that all of the major game companies have revealed just about everything they intend to release up until E3 2018.