When Google acquired Nest Labs (makers of ‘smart’ smoke alarms and thermostats) for $3.2 billion in January this year, it causes a wave of concern over the possible privacy implications such a move could have. However, news that Google’s is considering buying Dropcam has for some reason been greeted with a muted response from privacy advocates.
Given that startup company Dropcam is the maker of internet connected ‘smart’ home security camera’s, the privacy implications of Google acquiring the company are much more seriously than they are with internet connected smoke alarms!
Google profits by learning as much as it can about individuals, so that it can sell highly targeted advertising to them. There is therefore a huge privacy danger when it can gain direct video access to people’s homes, and when you consider that Google runs the world’s largest search engine, a huge number of basic internet services that users rely on every day (such as Gmail, Google Maps, and Google Drive), makes the world’s most popular mobile Operating System, and is currently diversifying into new fields of technology such as wearable tech and driverless cars, the picture becomes terrifying.
It is understandable that Goggle wishes to move out of the digital and into the physical world, but it is fast becoming an insanely all-seeing and all-reaching and very real corporate octopus that puts George Orwell’s fictitious Big Brother to shame.